TAS LINK SUMMARIZED 2025

In 2025, Ukraine’s payment ecosystem shows robust growth and digitalization. Key TAS Link’s insights:

ISSUING

• Active Cards: 90% Mastercard, 10% Visa, 0.1% PROSTIR
• Transaction Dynamics: +13% in volume, average check — 1218 UAH (+2%), international check: +6% in comparison with local
• Transaction Structure: P2P — 42%, POS — 38%, E-commerce — 20%. Domestic operations — 93%
• MCC: Miscellaneous Stores — 52.9%, Retail Outlet Services — 24.4%

ACQUIRING

• Dynamics: +33% transactions, average check -4% (to 881 UAH)
• Structure: E-com — 52%, POS — 34%, P2P — 14%
• Average Checks: POS — 980 UAH, E-com — 402 UAH, P2P — 2163 UAH
• MCC: Transportation Services — 35.4%, Miscellaneous Stores — 21.7%
• E-commerce: +29% transactions, PURCHASE — 79% (+55%), A2C/C2A/C2C declined
• Digital Wallets: Apple Pay — 34% (+4%), Google Pay — 12% (+1%), others — 54%

Trend: Shift to online purchases and mobile payments. Full report TAS Link details: https://drive.google.com/file/d/12inRgrqfcciL9lgHCU5C8r1hfFygtTIC/view?usp=sharing

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