TAS LINK SUMMARIZED 1Q2026

1Q26: Ukraine’s payment market is structurally shifting

The latest TAS Link data shows not just growth — but a clear change in user behavior and payment economics.

Key insights:

🔹 Issuing

• +24% active cards
• Mastercard strengthens dominance (83% → 90%)
• POS payments overtake P2P (44% vs 36%)

🔹 Acquiring

• +19% transactions
• +36% average ticket

🔹 E-commerce

• +18% transactions
• PURCHASE now accounts for 80%
• C2C is sharply declining (-56%)
• Google Pay continues to grow (11% → 13%)

What does it mean?

👉 Shift from transfers to consumption
👉 POS & e-commerce become core growth drivers
👉 Transaction quality (average ticket) grows faster than volume

This is not just growth — it’s a structural shift toward a more mature, consumption-driven payment model.

Full version: https://drive.google.com/file/d/1yBW6nOLwzjRAYNy5TXX5ih6iLK5tkFWI/view?usp=sharing